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The 9 Step Search Engine Optimization (SEO) Process
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ROI Definition : We make sure that your
targeted traffic from search engines visiting your site is maximized.
If you already have certain pre-defined objectives or desired
pattern of traffic which you feel will give you the expected
outcome, your suggestions are always welcome. |
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Site Design and Philosophy: Before optimizing your
web pages for search engines, it is essential to make sure that
there are no major problems with the site design and philosophy.
We can work together on the strategies to be adopted here. |
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Understanding the current state of Search Engines and Directories:
Since this is a dynamic industry, change is inevitable. The
SEO team at Significant Ranking keeps a close watch on the changing
patterns in the major search engines and web portals. You can
therefore completely rely on us for setting the right priorities
for your project. |
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Keyword Research. We conduct an extensive research
to determine the key phrases related to your business, which
are frequently fed into the search boxes of the search engines.
At this stage, we also monitor the performance of the competitors
on the same set of keywords. Keyword selection and making the
website content keyword-rich is a crucial parameter that leads
to top rankings. |
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Optimization of existing pages :We optimize all your
important existing web pages and make them search engine friendly,
so that your site attracts maximum traffic through search engines,
by containing the most relevant and commonly used key phrases.
There are several elements to this process which need to be
prioritized properly in order to prove most beneficial. Larger
sites may require special attention such as advice on integration
of search engine marketing concerns with content management
concerns. As far as smaller sites are concerned, this is a straightforward
yet vital part of the process. |
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Copywriting (optional): If necessary, we create topic-related
content for your website, or provide advice on how to enhance
your content to attract more search queries with minimal effort.
Appropriate content will not only attract traffic but also help
in sales conversions. |
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Site Submission to Search Engines: We submit your site
to all the major search engines and directories, including any
paid submissions agreed on by the client. We also make submissions
to a number of second-tier search engines and directories for
good measure. There are only a handful of truly significant
search engines, out of which Google is to be given top priority,
because currently, websites are generating 40-70% of all search
engine referrals from Google. |
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Creating a better Reputation Score: The secret to getting
more traffic from Google and other search engines to your site
is to create a better “reputation score” for your
site. We offer an extra service of full-fledged linking campaign
for all those of you in need of it. |
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Monitoring and Maintenance: We offer several ways of
monitoring and maintenance, and you can choose the one most
suited to you. We can give you suggestions on how to monitor
your own performance at no additional cost; we can provide you
with periodic ranking reports incase you require it, for a small
fee; we can set up a continual advising relationship for a nominal
monthly fee (around RM1000 to RM2800 per month), where we keep
giving you relevant tips and tricks, so that your site does
extremely well. |
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Our Philosophy on Job Time Frames and
Ongoing Maintenance:
A major portion of the SEO process stated above usually gets accomplished
within 1-2 months. This is after consulting with the client and
with the understanding that ongoing dialogue may be necessary, depending
on the situation that arises. Consequently, there is always additional
work that is completed over the next 3-4 months.
It is not necessary for the client to sign up for ongoing maintenance.
However, we strongly feel that clients with bigger sites will definitely
benefit in the long run from the ongoing advising relationship.
Custom Work:
Every client has varying needs. If you have a specified set of requirements
which you expect us to adhere to, then you can feel free to make
a mention about these specifications to the Significant Ranking
consultant. A mutual agreement on the costs would be fruitful for
both parties. We are always there to advise on the website design
and content, incase your website is undergoing a redesign.
References:
We have an excellent track record, and references are readily available
on request. We have succeeded in achieving a high rating in spite
of having a low price structure and the most flexible pricing options
among our competitors.
Reputation Builder linking campaign.
These are full-service packages with no additional charges. However,
exceptionally large amounts of copywriting or specialized needs
will be billed at an hourly rate. We ensure transparency at every
level!
Reasonable expectations: expect a time
lag in getting indexed
Search engine marketing is one of the best and most cost effective
forms of marketing, because a well-optimized and well-linked site
will gain high visibility on the popular search engines. This will
lead to a high traffic visiting your site, and once the customers
like your site, you can be rest assured that you have won them over
forever!!
The important aspect here is to make sure that you leave no stone
unturned in making your website completely search engine friendly.
Clients should budget, at a minimum, for express submissions to
the major paid inclusion directories – particularly Yahoo
(USD$299 per year) and possibly LookSmart (USD$299 – one time
only, USD$149 if you are willing to wait 8 weeks for review).
It is essential that as a client, you are aware of the time lag
between the submission of the site to the search engines and directories
and the actual addition of the site to the search engine index.
Google takes 3-6 weeks for the first submission to be indexed. Other
spider engines such as FAST and AltaVista may take anywhere between
4 to 12 weeks. Open Directory editors can take anywhere from 1 to
12 weeks to review and categorize your site. Results can be noticeable
as early as 4 weeks after submission, but a more realistic time
frame for impressive results is 3 to 4 months.
Payment methods
Check, direct bank-in, or cash.
Please remit payment to: Significant Ranking
Payment Terms
Significant Ranking requires a 50% down payment before starting
work. The balance is due 2nd month upon project completion. Installment
plans are negotiable for relatively larger jobs.
Terms and Conditions
Fees listed above do not include pricing for search engine listing.
After your website has been optimized by Significant Ranking, you
are free to submit your website to the search engine of your choice
manually. If you wish listings in Yahoo / LookSmart you will need
to pay extra, and you can either submit the site yourself based
on our proposed written descriptions and suggested categories, or
pay Significant Ranking a fixed service fee of USD$100 together
with search engines listing fee upfront, so that we make the submission
on your behalf.
We appreciate your interest and look forward to working with you!
To get your job scheduled, or to discuss your project, kindly contact
us
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